People are more likely to see, watch and remember an advertisement placed directly within the content rather than an advertisement that breaks in before, during and after the main content. Also, Video Canvass places your banner ad and call to action directly within the video, which has been statistically demonstrated to deliver superior promotional results. Other traffic can be driven to the content when a potential customer searches for your brand name on Google or another search network. The main source of traffic for off-the-shelf videos will be your own email list and social media followers. Video Canvass uses a similar principle with off-the-shelf content but with some key differences. Your ad placement does not enjoy unique access to the content. They are also able to advertise next to that content. Other advertisers also have access to the same content. This could be a blog or it could be a YouTube channel or other social media post. Second, it is important to keep in mind when making your marketing decisions that when you advertise online, Google will place your advertisement near content that an independent content creator published on Google’s display network. They are designed to offer economies of scale. Off-the-shelf videos are not designed to be purely unique to your brand. Only those two types of videos have the potential to rank in search. ![]() There are template videos and custom videos. We take advantage of standardized best practices where we can and unique content where we must.įirst, Video Canvass offers content options that are unique to your brand. This approach helps you to save on costs, because it provides economies of scale. This augments your sales efforts over the life cycle of your customer’s journey through your sales funnel. You just need to insert your advantages at each stage of the video presentation. The art of persuasion contains a standard sequence of steps that convince your prospect you are the right fit for the job. Or marketing video templates that are designed to help you warm up your customer and move them toward the closing of the sale. We offer explainer video templates which contain your unique style and message to convey educational information that is standard to your industry’s sales cycle. Template videos provide a way to quickly adapt a boilerplate to perform a specific job inside your sales funnel. We will discuss your unique value proposition and comparative market advantage to determine the proper message for each chapter of the video. These video templates only need your unique content to customize the video to your brand’s attributes and message. These videos are designed to perform specific marketing functions within a sales funnel. Predesigned templates have been created to allow your unique content to overwrite placeholder content. To learn more, visit our blog for more articles. Our goal is to help you be included in friendly conversations and to be seen as an extension of their family or inner circle of trusted advisors. Our videos will help you cement a relationship built on trust and longevity by providing content that is more than just a business relationship. Video Canvass recognizes past customer lists as a valuable business asset. It can only be earned by maintaining a relationship of trust. This kind of a promotion cannot be bought or sold. ![]() This is why referrals are so valuable for everyone involved. This saves their friend a great deal of time, effort and anxiety. The person receiving the referral is grateful, because they know the initial risk and effort to do the research to find someone trustworthy has already been done. They also know their referral is genuinely helpful to their family member or friend. They want to recommend you, because it makes them look good. ![]() By association, it is a boost to their self esteem and self value to know someone who is talented and trustworthy. People share their relationship to people they know and admire, because it is an extension of their self image.
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