![]() That is why you should hire/consider the “appropriate” designer. How about a super-cheap website template designed in a sweatshop overseas? You don’t think the “vibe” of the designers is all over that design? Like it or not… it is. Okay, now that we have discussed that, what about your website, brand, advertising campaign, etc.? You can have an advertising campaign about, “Saving the Planet,” or “mountain biking the Appalachian Trail,” and it can still feel awful. How about if the art reminds you of the opposite? The world is actually a great place, and that tomorrow will be a better place! Sure, that works! Do you want some “angry art” reminding you (according to the artist) that the world sucks, isn’t fair, and that you should be pissed off too? Well, no. So, say you come home from work, and you’ve had a rough day for whatever reason. I only place art on my walls that “feed” me. Even if you cannot feel it, you are feeling it on some deeper level and being influenced by it. If you are sensitive enough, you can actually feel it. If I am angry, depressed, or joyful, it comes out in the art. As an artist, I can see (and feel) that my art is an expression of me as a person. This might be easier described using art as an example rather than design. How can that be? Resonance and entrainment. Have you ever seen the experiment where someone takes a tuning fork of a specific note (let’s say a C-sharp) and strikes it? All the other C-sharp tuning forks within earshot also start vibrating the same note, but any other Non-C-sharp tuning forks don’t vibrate at all. Well, there’s a lot of them and they are affecting us all the time. What if there were even more spectrums that we haven’t discovered or thought about yet. We are all familiar with the visible spectrum, but there is one for each of the five senses. All five of our senses respond to a unique spectrum of frequencies. The slower the frequency the “more solid” the matter becomes (or appears). So what has “vibe” (vibration) got to do with graphic design or anything at all for that matter? Well, quantum physics states that at sub-atomic levels there is nothing solid, but rather energy vibrating at specific frequencies.
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